In the Baltic region, we call it dzintars—an ancient, golden fossil gifted by the sea. But across continents, amber has been cherished for more than its beauty. It is worn, prayed with, burned, ground into medicine, and passed down through generations. And Latvia, seated at the heart of the amber trade, holds the key to this enduring legacy.

Think Latvia is off the radar? Good. That’s exactly why it’s one of Europe’s smartest investment moves. Discover 5 common myths—and how they create real opportunities for bold buyers.

Latvia is a country that quietly surprises—with its pristine nature, old-world charm, and a deep cultural heartbeat that pulses through its people. But nothing captures the essence of Latvian spirit more profoundly than the Dziesmu Svētki, or the Latvian Song and Dance Festival—a UNESCO-recognized cultural phenomenon that takes place every five years and unites the entire nation in a breathtaking celebration of harmony, tradition, and pride.